A major energy company developing an energy storage technology for internal use was interested in forming strategic partnerships to assist in commercializing the technology. Taratec first identified other markets that could utilize the technology and characterized them in terms of size, growth trends, competition, unmet needs, economic advantage, and compatibility with the technology's expected performance. Several of these market opportunities were then explored in more depth identifying key players, market channels and value chains, potentially competing technical developments, and the window of opportunity based on the planned commercialization schedule. Several potential partners were identified, and Taratec developed a strategy to approach each regarding collaboration.
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